Making Sustainable Choices In An Urban Landscape | A World Nature Conservation Day Special by Milkbasket
Urban life is busy, fast-paced, and hence, there usually is no time to wait. Convenience, therefore, has become the biggest value that customers seek and start-ups and industries aim to provide. In the age of technology, however, we must remember to make sustainable choices and consume mindfully too.
This World Nature Conservation Day, let’s talk sustainability and why it is important for us. We will also talk about what we at Milkbasket, the first and the largest grocery micro-delivery service in India, are doing for sustainability in India.
Making sustainable choices – why and how
Harvard naturalist Dr. Edward O Wilson, in the late 70’s, popularized the hypothesis ‘Biophilia’. He wrote a book with the same title in 1974 that defines Biophila as the tendency to connect with Nature. According to the theory, we humans have an innate inclination to be connected to nature and other forms of life.
Our love for the monsoon breeze, the tendency to run towards natural places for vacations, and increased vitality and health in natural surroundings must be clear manifestations of this concept. We often feel a sense of calmness, increased endorphin-activity, and relief when surrounded harmlessly by nature.
For the love of nature and acknowledging our responsibility towards the posterity, it’s important to strengthen the movement towards nature conservation and sustainability in India.
Leveraging Technology & Planning for Sustainability in Supply Chain & Logistics
With online ordering becoming the norm, E-commerce organizations are now striving towards operational excellence. It’s common to see multiple delivery agents working for various companies every time you’re on the road. It’s a necessity, but the challenge is in making the system responsible and sustainable.
Sustianability with Milkbasket’s One-time Morning Delivery Model
At Milkbasket, the Operations team is working on solving this issue with our ‘one-time-morning-delivery’ model. This model ensures that all major needs of our customers are met in an organized, more sustainable and responsible way.
“Milkbasket promotes the culture of planning our needs ahead, making sustainable choices, and being mindful. Therefore, our app allows the customer to add all their requirements throughout the day to their basket and get a one-time fresh morning delivery. This has set us apart among other players in the space and even the environmental impact of this is sizable,” says Ravi Kumar, Operations Team.
Benefits of the Milkbasket Model
The fuel consumption and cost in the per-delivery model is 10X than the Milkbasket delivery model
In the Milkbasket delivery model, each Light Commercial Vehical fulfills an average of 225 orders a day. This is while covering a daily average distance of 30 Kms.
“At present, we have nearly 650 LCVs for our deliveries, each delivering a daily average of about 225 orders in a go. So, in a month, each of our vehicles is able to deliver more than 6500 orders with a total fuel consumption of upwards of 60 Litres. Delivering the same number of orders through per-delivery basis leads to a consumption of nearly 750 Litres of fuel considering that each bike is able to deliver 8 to 10 orders at a mileage of 40 Kmph. That’s a massive saving in fuel consumption per month for each of our delivery vehicles,” says Ashwini Ray, AVP Marketing at Milkbasket.
The Recycling Feature
Early this year, Milkbasket launched an ongoing programme to recycle plastic and packaging waste. It’d be fair to say that the response we received was promising and reassuring. The option to return bags for recycling is available in the major customer hubs at Milkbasket.
The Recycle Feature is available in the hamburger menu of the Milkbasket app. Users can request for a bag pick-up along with their scheduled order. The reusable plastic bags are then collected and dropped at a plastic processing facility for repurposing and reuse.
Read our previous post to learn more about Recycling at Milkbasket.
Success of our Recycling initiative so far
“In the same morning run when our partners deliver the orders, they also do reverse pick-ups of recyclable packaging bags and tetra-packs. We are able to to check two important targets without any extra fuel consumption. It is almost like the impact that a good public transportation has on the environment as compared to individual vehicle traffic,” shares Ravi Kumar from Milkbasket’s Operations team.
He adds that, “Till date, we have recycled over 14000 Kgs of plastic. It’s empowering to see that so many people are conscious about making sustainable choices. This number is expected to increase as we launch the initiative in other hubs and optimize various touch-points in the cycle.”
What are your ways of taking a green approach at your workplace and home? Share with us in the comments below!
Categories
Popular Posts
-
5 Common Myths About Mango
Spread the loveMango has been grown and eaten in India for thousands of years. Families look forward to the summer season only to be able to eat tasty, juicy, sweet & sour mangoes. These stone fruits aren’t just delicious but also provide various health benefits. However, people are often skeptical about eating mangoes due to […]
16 Jun 2023 read More... -
Mango Juice Recipe – Easy & Homemade
Spread the loveThe mango is a tropical stone fruit believed to have originated in the Indian subcontinent. People of Southeast Asia have been cultivating this fruit for thousands of years. Rich in nutrition and loved for their sweet, juicy, and tangy taste, they are eaten raw, cooked, pickled, preserved, and juiced. In this blog post, […]
24 May 2023 read More... -
Mango MilkShake Recipe – Easy & Homemade
Spread the loveHey mango lovers! 🥭 Are you feeling the summer heat & in need of a cool & fruity drink? Well, we’ve got just the thing for you – a lip-smacking mango shake recipe! Whether you’re a die-hard fan of mangoes or just looking for a new summer beverage, this recipe is guaranteed to […]
12 May 2023 read More... -
10 Refreshing Summer Drinks To Beat The Heat
Spread the loveAs the temperature rises during summer, it’s important to stay hydrated and cool. One of the best ways to do this is by indulging in delicious and refreshing summer drinks that not only quench your thirst but also provide essential nutrients to keep you going all day. Here are some of the best […]
03 Apr 2023 read More... -
Milkbasket’s Latest DVC Campaign Is Out, And It’s Quirky And Relatable As Heck!
Spread the loveThe year 2021 was all about patience, resilience, and the grind it takes to get back up from a worldwide slump that the COVID-19 pandemic had hit us with. It made us all revisit our roots, recalibrate our priorities, and strengthen our foundations. With the better part of 2022 gone into slowly spreading […]
28 Sep 2022 read More... -
Milkbasket – A Revolution In The Online Grocery Delivery Services In India
Spread the loveThere’s no denying the fact that the pandemic has drastically changed the way people spend their time online, buying everything through various online retail platforms with the convenience of home deliveries in India. Milkbasket, with it’s features has proven to be a revolution in the online grocery delivery services in India. While stepping […]
08 Jul 2022 read More... -
Nabhi Chikitsa or Belly Button Therapy: The Simple Health Secret You NEED To Know!
Spread the loveOur Navel or Belly Button (scientific name Umbilicus) is believed to be the centre of our life force. Most of us take it as just another part of our body not knowing its deep, thrilling world. In ancient Hindu healing practices, the Navel is considered to be the most important point of the […]
08 Sep 2022 read More... -
Recycling At Milkbasket: A World Environment Day Special
Spread the loveAs people who serve and bring convenience to other people, it’s important for us as brands to give a thought from time to time to what matters the most to us as human beings. The realization of the countless resources that our planet has provided us allows us to be amazed and humbled […]
05 Jun 2022 read More...