05 Jun 2022

Recycling At Milkbasket: A World Environment Day Special

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As people who serve and bring convenience to other people, it’s important for us as brands to give a thought from time to time to what matters the most to us as human beings. The realization of the countless resources that our planet has provided us allows us to be amazed and humbled and find ways to be sustainable and conscious. At Milkbasket, this World Environment Day is all about being grateful for our beautiful planet, taking accountability for its replenishment, and taking the initiative to start conversations around finding ways to be more sustainable as we go.

Early this year, we at Milkbasket decided to use our logistics & tech-forwardness to step up our sustainability-forwardness game as well. Read on to know more about it!

The new Recycling Feature on Milkbasket

In April 2022, the Milkbasket app launched the ‘Recycling’ feature in 7 out of its 9 locations hubs across India which include Bangalore, Hyderabad, Chennai, Gurgaon, Noida, Dwarka, and Ghaziabad.

We have also collaborated with Tetra-pak, one of the world’s leading packaging and processing solutions providers, for the recycling of Tetra Packs (beverage cartons) in Gurgaon and Noida hubs at the moment.

This feature allows Milkbasket users to recycle packaging materials such as Milkbasket bags and Tetra Packs. 

  • World Environemt Day - Milkbasket Post about the Recycling Feature
  • World Environemt Day - Milkbasket Post about the Recycling Feature

How it Works

  1. Users can open the Milkbasket app and find the ‘Recycle Packing Materials’ option in the main Hamburger menu.
  1. From here, you can raise a request for the collection of your recyclable packaging material.
  1. Pack all your plastic bags in a Milkbasket delivery bag and leave it outside your door.
  1. Our users in Gurgaon and Noida can also request the recycling of Tetra-packs and beverage cartons. 
  2. The next morning, the delivery executive collects this material and drops it at a central hub for further processing.
  • Screenshot of the recycle feature on the app
    Select ‘Recycle Packing Material’ from the main menu on the App
  • Screenshot of the recycle feature in the app
    Raise a request by clicking on ‘Recycle Now’
  • Milkbasket delivery agent doing a return pickup
    Pack plastic bags and tetra beverage cartons in a Milkbasket delivery bag
  • Milkbasket Delivery Agent doing pick up and delivery
    The agent will collect it in the morning from outside your door at the time of grocery delivery
Linkedin Post - Milkbasket - Recycling Feature

The Overwhelming Response Received

A lot of our conscious customers had been requesting us to take steps to reduce plastic pollution. Taking their concerns seriously, we moved to use plastic packaging with a thickness of over 50 microns. This move did amplify our packaging costs but also allowed us to recycle, reuse, and re-process it to reduce plastic pollution. 

After we launched our Recycling Feature, the adoption in the first 2 months itself has been quite promising. We collected and processed nearly 7000 Kg of reusable plastic packaging from our hubs so far.

The Road Ahead

The foremost prerogative of the organization is to launch this feature in the remaining 2 hubs at the moment. The required work for it is well underway in Jaipur and Delhi as well. The logistics, finalizing service vendors and processing partners, training of the personnel, etc are being carried out for these hubs as well as other locations where Milkbasket’s services are set to launch this year.

The accountability of caring for the Earth is on each one of us. All of us are consumers and in some way or the other, providers too. Therefore, in order to leave a healthy, inhabitable planet for the generations to come, it’s important that we all take the following steps: – 

  1. Educate Yourself: Learn about what’s eco-friendly and what isn’t
  2. Take a Stand: adopt simple actions in your everyday life that help reduce wastage
  3. Speak Up: have the courage to share your actions and motivate others

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