Milkbasket's Latest DVC Campaign Is Out, And It's Quirky And Relatable As Heck!

The year 2021 was all about patience, resilience, and the grind it takes to get back up from a worldwide slump that the COVID-19 pandemic had hit us with. It made us all revisit our roots, recalibrate our priorities, and strengthen our foundations. With the better part of 2022 gone into slowly spreading our wings, we’re now learning to embrace life as we know it. It’s important to celebrate the little things that make life a giant existential comedy of errors. With the launch of Milkbasket’s latest DVC campaign, “Mornings Made Good with Milkbasket”, we tune into the light-hearted side of little breakdowns in daily life that make for perfect entertaining stories in hindsight. After all, what’s life without a little chuckle or a hearty laugh at the expense of its tiny uncomfortable misgivings? 

Mornings Made Good with Milkbasket – The New Brand Campaign by Milkbasket in 2022

The six-part digital brand ad campaign, developed in association with BBDO, celebrates the little moments of inconvenience that shape our lives and make them worth living. By giving it a light-hearted, comic note, we have tried to grab onto scenarios that most urban people can deeply relate to. Each of the videos in the campaigns highlights a specific brand proposition or USP that Milkbasket, as a service, promises to provide to its customers.

Ashwini Ray, AVP – Marketing, Growth & Strategy at Milkbasket, says, “With this brand campaign, we hope to hit the right chord with the masses. We wanted to talk about our core brand offerings in a way that leaves a lasting impression on the viewers. The idea was to focus on the tricky situations of daily urban life and add a pinch of witty situational humour to them. We’re happy with the results, and hopefully, our customers will enjoy them as well.”

Milkbasket’s latest DVC Campaign focuses on its core USPs

As India’s first and largest micro-delivery service, the Milkbasket grocery shopping app has some core features that set it apart from other players in the online grocery delivery ecosystem. They are, namely, Order till Midnight, Assured Delivery by 7 AM, No-Minimum-Order Value, Flexi-Ordering, and Silent Doorstep Delivery.

The short videos will be launched as Milkbasket’s latest DVC campaign on Social and OTT platforms as the primary dissemination channels.

The Latest Short Digital Video Campaign | Theme – Order Till Midnight

In this short video, a mother distressed by her young child’s worrisome performance right before his school test. Watch how she comes up with a relatable response of a typical Indian mother. The video is intended to be funny and full of warmth at the same time.

Milkbasket’s latest brand campaign 2022 | Video Theme: No-minimum-order-value

We have all been through the ‘See-Food’ diet. It’s when we have major food cravings but we must refuse them for health reasons. This video brings forth the Milkbasket promise of no-minimum-value order delivery with a funny and relatable undertone.

Milkbasket’s DVC 2022 | Video Theme: Flexi-ordering

We all know what it’s like to bear with a day without our ‘Didi’ or ‘Cooks’ coming in. It invokes a deep sense of appreciation for our house helps while also sending a shiver down our spines. This short video captures a middle-aged couple’s struggle on a no-maid-day in a warm but hilarious way.

Milkbasket’s DVC 2022 | Video Theme: Flexi-ordering till Midnight

All if fair in love and war, and it’s even more fun when you have Milkbasket! Well, a little jealousy is considered healthy for romantic relationships (only a little, mind you!). Also, which one of us hasn’t felt envy on watching our loved one mingling with another? We just took inspiration from this natural feeling to deliver our point across. Surely, Ira is going to love it!

Milkbasket’s DVC 2022 | Video Theme: Silent Doorstep Delivery

It is said that the sleep one gets early in the morning is the best sleep of all. We are pretty sure that the person who said it had been partying till late at night. This short and funny video captures the real ‘spirit’ of early mornings. It focuses on the importance of silent, no-doorbell & no-phone-call home delivery, especially on “those” kind of mornings.

The Latest Short Digital Video Campaign | Theme – Order Till Midnight, Get Delivery by 7 AM

This hilarious short video captures the real struggle of a doting wife of an innocent husband who’s a social drinker. Dealing with such hangovers can be quite something. Enough said, watch this video and have yourself a laugh.

The Growth of Milkbasket – the Plan Ahead

With a presence in 25 cities currently, Milkbasket plans to launch in 15+ more cities by the end of 2022. The major city launches of this year include Ahmedabad, Jaipur, Chandigarh-Mohali area, etc. We have also launched in some districts of Haryana touching the NCR region such as Rohtak and Sonipat, etc. Our immediate next launch is the city of Indore, something that the entire company is quite hyped about.

Know more about Milkbasket and its services on our Youtube Channel. Stay up to date with Milkbasket by following us on Instagram, Twitter and Facebook. Watch our tribute video to our delivery partners for their contribution during the heavy monsoon rains of 2022.