General Merchandise: Overview & Classification

The term general merchandise is frequently used in retail and business, but what does it mean? Whether you’re a consumer navigating a department store or a business owner planning your product mix, understanding what general merchandise entails can help clarify the broad scope of goods involved. 

When most people register on Milkbasket, they think that it is just an online milk delivery app. But no, Milkbasket is more than a milk delivery app. It has groceries, home cleaners, personal care products, dispensers, general merchandise, and 10,000+ products to choose from. 

This blog will summarize the definition and meaning of general merchandise, how it’s categorized, and its role in the retail industry.

What is General Merchandise?

At its core, general merchandise refers to a broad range of products that are sold by retailers, typically in large quantities, and which don’t fall into highly specific categories like food, pharmaceuticals, or luxury items. It includes a variety of goods that span multiple product types and departments, aimed at meeting the general needs of consumers.

This term is commonly used by large retailers like department stores, big-box chains, and online marketplaces to refer to non-specialized, everyday items that appeal to a wide audience. GM products are typically affordable and accessible to a broad demographic, and they often include items that people need for daily life, such as home goods, clothing, electronics, toys, and basic tools.

Types of General Merchandise

While general merchandise covers a vast array of goods, it can be broken down into several key categories:

Household Items:

• Cleaning supplies (e.g., detergents, brooms)
• Kitchenware (e.g., pots, pans, utensils)
• Furniture and home decor

Clothing and Apparel:

• Everyday clothing (e.g., t-shirts, jeans, socks)
• Shoes, hats, and accessories

Toys and Games:

• Educational toys
• Puzzles and board games

Electronics and Gadgets:

• Small appliances (e.g., toasters, blenders)
• Consumer electronics (e.g., headphones, smartphones, chargers)

Health and Beauty:

• Personal care items (e.g., shampoo, soap, lotion)
• Cosmetics and skincare

Stationery and Office Supplies:

• Notebooks, pens, and pencils
• Organizers and filing cabinets

Seasonal Goods:

• Holiday decorations
• Summer items (e.g., gardening tools, outdoor furniture)

General Merchandise in Retail

General merchandise is a key component of many retail businesses. Here’s how it fits into the broader retail landscape:

• Department Stores: Stores like Reliance Fresh, and Reliance SMART Superstore typically stock a wide variety of general merchandise items, catering to customers looking for convenience and a one-stop shopping experience.
• Big-Box Retailers: Big-Box retailers are known for offering a broad selection of general merchandise in bulk at competitive prices. Their focus is on value for everyday products.
• Online Retailers: E-commerce platforms like Milkbasket also sell a vast range of general merchandise. The flexibility of online shopping allows consumers to easily browse and purchase everything from home goods to electronics.

The Importance of General Merchandise

1. Accessibility and Convenience: It allows consumers to easily find a range of products in one location, saving them time and effort. Whether you’re looking for a new lamp, a birthday gift, or cleaning supplies, general merchandise retailers provide one-stop shopping solutions.
2. Diverse Product Range: This category is incredibly broad, which gives retailers flexibility in stocking a variety of items. It allows businesses to cater to different tastes, preferences and needs without focusing on a specific niche or specialized product.
3. Profit Margins: For many retailers, GM represents a significant portion of sales. While specialized or luxury goods may offer higher margins, general merchandise attracts a larger volume of customers, leading to consistent revenue streams.
4. Economic Impact: GM plays a critical role in the economy. It supports a vast network of manufacturers, suppliers, and distributors, helping to drive economic growth and job creation in the retail sector.

Also read: Benefits of Green Tea

General Merchandise vs. Specialized Merchandise

While general merchandise covers a wide range of products, it’s important to note that not all merchandise falls into this category. Specialized merchandise refers to goods that are more specific and cater to niche markets or needs. For example, high-end electronics, designer fashion, or medical equipment would be classified as specialized merchandise.

In comparison to GM, specialized merchandise often comes with higher price points, a more targeted audience, and more specific use cases. It’s typically sold in specialty stores or high-end retailers rather than mass-market retailers.

GM and Milkbasket

In essence, general merchandise is a catch-all term that encompasses a wide variety of goods sold to meet the everyday needs of consumers. Whether you’re buying a new set of kitchen utensils, a winter coat, or a children’s toy, you’re likely engaging with GM. Retailers that carry these types of products cater to a broad audience by offering affordability, convenience, and a diverse selection of items.

Understanding GM is key for both consumers and businesses in navigating the vast retail landscape. It highlights how everyday products can vary from essential home goods to trendy apparel, and emphasizes the importance of retailers in delivering value and choice to their customers.

It’s time to download Milkbasket, your online grocery delivery app. Browse through non-food options, and get them delivered right to your door by 7AM.

Once you start using Milkbasket, you’ll quickly realize that it’s your one-stop destination for all your everyday needs.

Here’s how it works:

• Add items to your cart and relax
• Automatic checkout at midnight
• Silent doorstep delivery by 7 AM
• No OTP, no phone calls—just seamless shopping at your convenience.

Get your daily essentials at the best prices with Milkbasket, your trusted online grocery delivery partner.