Urban life is busy, fast-paced, and hence, there usually is no time to wait. Convenience, therefore, has become the biggest value that customers seek and start-ups and industries aim to provide. In the age of technology, however, we must remember to make sustainable choices and consume mindfully too. This World Nature Conservation Day, let’s talk sustainability and why it is important for us. We will also talk about what we at Milkbasket, the first and the largest grocery micro-delivery service in India, are doing for sustainability in India.